This student group-project explores the creation of a comprehensive visual identity and service ecosystem for Stream, developed in response to inadequate transportation options across university campuses. The goal was to design a unified, student-first brand system that scales seamlessly across diverse campus environments while remaining intuitive, approachable, and highly functional.

The visual direction draws inspiration from fluid, uninterrupted motion, featuring a speed-focused logomark paired with an icon system designed for every mode of transit. The brand utilizes a sharp color palette to evoke precision and clarity, supported by the clean geometric typography of Transducer. Accompanied by a signature spotted-dot motif, the resulting system establishes a cohesive visual language that extends smoothly across mobile application interfaces, physical wayfinding signage, charging infrastructure, and campus touchpoints.

I worked to design Stream’s multi-use icon system, as well as the design and application of branding across a variety of transportation and real-world mockups.