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Brand Identity, Apparel Design, Web Design

2026

KAZE [kah-zeh] is a brand that aims to combine the art of perfection

and overwhelming energy of traditional Japanese drumming

with stylish everyday apparel.

Person wearing a white hoodie with graphic text and a smiley face, beige cap, khaki pants, and white sneakers standing indoors against a plain light-colored wall.
A person wearing a beige baseball cap and white hoodie, holding a black and white printed poster.
Person wearing white athletic pants with a black drawstring and a logo, and a beige T-shirt, with one hand in the pocket.

Project overview

KAZE is a lifestyle apparel brand that combines the disciplined precision and explosive energy of traditional Japanese Taiko drumming with modern, stylish streetwear. Named after the Japanese word for “wind,” the brand centers on individuals forging their own path and finding rhythm within the chaos of everyday life.

This student project explores the creation of a full brand identity system for KAZE, encompassing apparel graphics, and e-commerce website design. My goal was to translate the dynamic rhythm and cultural heritage of Japanese percussion into a bold, wearable aesthetic that feels both historic and contemporary. I drew heavily upon my experience in Taiko drumming and Japanese brush calligraphy to create a design direction that felt modern but true to the ancient art I had experienced and participated in.

Black and white sketch with the words "Kuz" and "hope" written in different styles, along with a circular diagram featuring labeled parts and connected arrows.
Handwritten notes in black ink on white paper, with the words 'KATA' and other partially visible words and symbols.
Japanese calligraphy art with black ink brush strokes forming the phrase 'KAKE' inside a circular shape, with a small red stamp in the lower left corner.
A display showing different font weights and colors for the Neue Haas Grotesk typeface, including thin, light, roman, and medium styles, with color options Snow White, Ink Black, and Clay Red, along with sample text and color hex codes.
Two black snapback hats with brand logos, one front view and one rear view, featuring a pink, white, and black logo and a curved brim, displayed against a white background with text indicating 'KAZE SNAPBACK' and 'Let 'em know.'
Image of two white hoodies, one larger and one smaller, with black graphic designs. The larger hoodie has a black-and-white artistic print with the text 'OUR CANVAS' and additional small text underneath. The smaller hoodie has a black and red design
White sweatpants with black drawstrings, black logo on the upper left leg, and black kanji character near the bottom of the left leg, displayed alongside a plain white background with text reading '09 G.A. Master Sweats' and 'Walk in comfort.'
Black hoodie with '09 Legacy Hoodie' text and slogan Lwear your legacy on the right shoulder and the back, includes black drawstring hood, product design label on bottom right.
White T-shirt with a black and white graphic of a drum and the word "LEGACY" above it.
A computer monitor displaying a Black Friday deals webpage and a smartphone showing a product page for a hoodie, with a black and white theme and minimalistic design.
Open fashion catalog showing two pages: the left page features a black-and-white photograph of a man sitting on a chair in front of a large circular design, with the text 'FALL 2025,' and the right page displays a full-color image of a man in a beige
Open magazine featuring clothing, with a woman wearing a white graphic t-shirt on the left and a black hoodie on the right, background is plain white.