Ever Fresh is a redesign of Downy's in-wash scent beads. The original packaging felt a lot like men's body spray, so I set out to make something softer and friendlier, with a fresh green palette and rounded bead and leaf shapes. I took it from sketches to dielines to wireframes, then built a live one-page site in WordPress. It was a two-week class concept and isn't affiliated with Downy. Made with Photoshop, Illustrator, Figma, and WordPress.