This self-led motion study explores the execution of a high-energy, 15-second promotional advertisement designed to combine 3D product animation with commercial broadcast pacing. Drawing inspiration from current industry standards, the project began with hand-drawn storyboards to map out shot cadence, spatial transitions, and visual hierarchy.

Using After Effects, the project was approached through a directorial lens, where I utilized dynamic camera pushes, 3D asset integration, and deliberate spatial movement. An overlaid soundtrack and sound effects were synchronized to drive tempo, resulting in a cohesive commercial ad that balances kinetic energy with product focus.